Suhayl/Dastager

I scope, design, build,
and ship.

Two sides of the same work: the professional roles that built the foundation, and the products that came from it.

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Suhayl Dastager in a black suit, full-length studio portrait
Image - Suhayl · Studio · Dubai · 2026
Professional experience

Every role sharpened the next.

Jan 2025 – Oct 2025
Loop Media
Dubai, UAE

Content Management Specialist (Freelance)

Combined creative direction with data engineering to ship short-form content that the algorithm actually rewarded.

  • ·Engineered trend-detection pipelines and analytics dashboards to identify viral opportunities within 24 hours - driving 7 videos >1M views and a 60% share-rate increase across TikTok & Instagram.
  • ·Improved average video view rate by 50% via data-driven pacing, hook, and posting-window optimization - outperforming platform benchmarks by 2.3×.
  • ·Increased combined follower base by 30% in 90 days through automated calendar scheduling and engagement analysis (Python · Google Analytics · Tableau).
7 videos >1M views · 50% view-rate lift · 30% follower growth · 60% share-rate increase
Mar 2025 – Sep 2025
Halliday Forfaiting Services
Dubai, UAE

Data Automation Lead

Led the build of AI-native onboarding and reporting systems that became the daily backbone of ops.

  • ·Automated Zoho–Twilio workflows using n8n + Flask, cutting manual reporting time by 35%.
  • ·Built Document-Flow Automator, an AI onboarding system (Flask · Gemini · GPT-4) for document validation & summary generation - 40% faster reviews and zero QA backlog.
  • ·Unified financial data across departments with REST APIs + PostgreSQL, improving reporting latency and cross-team accuracy by 25%.
35% faster reporting · 40% quicker reviews · 25% reporting accuracy
Oct 2024 – Jun 2025
Halliday Forfaiting Services
Dubai, UAE

Data Collection Officer

Owned data acquisition, verification, and reporting pipelines for the financial operations team.

  • ·Built and maintained data acquisition and verification workflows across surveys, interviews, online databases, and internal systems.
  • ·Generated detailed reporting outputs that informed strategy and operations across the wider org.
  • ·Coordinated with project managers and stakeholders to scope data requirements and deliver against tight timelines.
9 months · daily ops · Cross-team reliability
Jul 2024 – Sep 2024
RelphaCare Technologies
Dubai, UAE

Marketing Intern

Ran A/B tests and built dashboards that shortened reporting cycles and improved targeting.

  • ·Designed A/B tests across digital campaigns to optimize spend - 12% CPA reduction and 20% lift in impressions.
  • ·Automated weekly funnel & performance dashboards (Excel), shortening reporting cycles from 2 days → 2 hours.
  • ·Partnered with marketing and product teams to translate data into actionable recommendations that improved audience targeting.
12% CPA reduction · 20% impressions lift · 2 days → 2 hours reporting
Dec 2022 – Jun 2023
Chicking Global
Dubai, UAE

Digital Marketing Specialist

The start of the creative muscle. Reels, TikToks, community, and analytics that turned attention into engagement.

  • ·Increased overall audience engagement by 40% through consistent content calendars, interactive posts, and real-time community engagement (comments + DMs).
  • ·Produced high-impact Reels and TikToks using CapCut / Premiere Pro, boosting brand awareness and repeat impressions across UAE-based audiences.
  • ·Executed targeted advertising campaigns and influencer partnerships that drove a measurable lift in reach and conversion (CTR +18%).
40% engagement lift · CTR +18% · CapCut · Premiere Pro
Jan 2020 – Apr 2020
The Tutoring Center
Dubai, UAE

System Specialist

Early IT systems exposure - documentation, reliability, and the discipline of process clarity.

  • ·Supported rollout & documentation of IT system configurations, enhancing reliability and process clarity.
  • ·Maintained databases and internal systems, resolving technical issues and ensuring smooth daily operations.
Process documentation · Daily ops reliability
Jun 2019 – Aug 2019
SAP
Dubai, UAE

IT Summer Intern

First exposure to enterprise software - virtualization, configuration, secure data management.

  • ·Assisted IT teams with system configuration, virtualization setup, and user support, improving infrastructure uptime and efficiency.
  • ·Gained early exposure to enterprise software environments and secure data management workflows.
3-month enterprise immersion
Selected work

Six flagship builds.

Older projects
01

VoxxHire

Founder · 2024 – Present
AI interview platform that helps graduates land roles and gives recruiters enterprise-grade signal.
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02

Document-Flow Automator

AI & Automation · 2025
AI onboarding platform for financial ops - document validation and summary generation.
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03

DPH Classifieds

Product & Platforms · 2025
UAE car marketplace with behavioural analytics and smarter ad targeting.
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04

Workora

Product & Platforms · 2025
Mobile-first manpower services site with bold hero and lead-capture.
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05

Crypto Market Health & Sentiment Command Center

Analytics & BI · 2025
Concurrent ETL pipeline, ACL-grade audit layer, and Streamlit dashboard.
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06

MoneyMentor

AI & Automation · 2025
Cross-platform Flutter + Flask finance app with AI literacy and forecasting.
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