Suhayl Dastager
AI Product Engineer · Founder · Tech Creator · Dubai, UAE
Summary
AI & Computer Science graduate building the intersection of products, companies, and content. Two-time founder (SM Stratagem, VoxxHire), former data automation lead at Halliday Forfaiting, and creator with seven 1M+ view videos at Loop Media. Engineering depth that connects to business outcomes.
Experience
- Jan 2025 – Oct 2025Loop MediaContent Management Specialist (Freelance)Dubai, UAE
Combined creative direction with data engineering to ship short-form content that the algorithm actually rewarded.
- Engineered trend-detection pipelines and analytics dashboards to identify viral opportunities within 24 hours - driving 7 videos >1M views and a 60% share-rate increase across TikTok & Instagram.
- Improved average video view rate by 50% via data-driven pacing, hook, and posting-window optimization - outperforming platform benchmarks by 2.3×.
- Increased combined follower base by 30% in 90 days through automated calendar scheduling and engagement analysis (Python · Google Analytics · Tableau).
- Mar 2025 – Sep 2025Halliday Forfaiting ServicesData Automation LeadDubai, UAE
Led the build of AI-native onboarding and reporting systems that became the daily backbone of ops.
- Automated Zoho–Twilio workflows using n8n + Flask, cutting manual reporting time by 35%.
- Built Document-Flow Automator, an AI onboarding system (Flask · Gemini · GPT-4) for document validation & summary generation - 40% faster reviews and zero QA backlog.
- Unified financial data across departments with REST APIs + PostgreSQL, improving reporting latency and cross-team accuracy by 25%.
- Oct 2024 – Jun 2025Halliday Forfaiting ServicesData Collection OfficerDubai, UAE
Owned data acquisition, verification, and reporting pipelines for the financial operations team.
- Built and maintained data acquisition and verification workflows across surveys, interviews, online databases, and internal systems.
- Generated detailed reporting outputs that informed strategy and operations across the wider org.
- Coordinated with project managers and stakeholders to scope data requirements and deliver against tight timelines.
- Jul 2024 – Sep 2024RelphaCare TechnologiesMarketing InternDubai, UAE
Ran A/B tests and built dashboards that shortened reporting cycles and improved targeting.
- Designed A/B tests across digital campaigns to optimize spend - 12% CPA reduction and 20% lift in impressions.
- Automated weekly funnel & performance dashboards (Excel), shortening reporting cycles from 2 days → 2 hours.
- Partnered with marketing and product teams to translate data into actionable recommendations that improved audience targeting.
- Dec 2022 – Jun 2023Chicking GlobalDigital Marketing SpecialistDubai, UAE
The start of the creative muscle. Reels, TikToks, community, and analytics that turned attention into engagement.
- Increased overall audience engagement by 40% through consistent content calendars, interactive posts, and real-time community engagement (comments + DMs).
- Produced high-impact Reels and TikToks using CapCut / Premiere Pro, boosting brand awareness and repeat impressions across UAE-based audiences.
- Executed targeted advertising campaigns and influencer partnerships that drove a measurable lift in reach and conversion (CTR +18%).
- Jan 2020 – Apr 2020The Tutoring CenterSystem SpecialistDubai, UAE
Early IT systems exposure - documentation, reliability, and the discipline of process clarity.
- Supported rollout & documentation of IT system configurations, enhancing reliability and process clarity.
- Maintained databases and internal systems, resolving technical issues and ensuring smooth daily operations.
- Jun 2019 – Aug 2019SAPIT Summer InternDubai, UAE
First exposure to enterprise software - virtualization, configuration, secure data management.
- Assisted IT teams with system configuration, virtualization setup, and user support, improving infrastructure uptime and efficiency.
- Gained early exposure to enterprise software environments and secure data management workflows.
Selected achievements
- 7 videos >1M views · Loop Media
- 40% faster onboarding reviews · Halliday
- 30% follower growth in 90 days
- 35% reporting time reduction
- 12% CPA reduction · RelphaCare
- 40% engagement lift · Chicking