Two companies.
One studio, one product.
Both built from Dubai. Both solving real problems I've personally seen fail. Neither is a side project.
VoxxHire
An AI interview platform helping graduates land roles and giving recruiters enterprise-grade signal.
Visit VoxxHireWe saw the same problem repeatedly: brilliant graduates going unnoticed while recruiters drown in resumes. VoxxHire turns both sides of that equation into a structured, AI-mediated conversation.
My work spanned product architecture, AI workflows (LLM scoring, voice-to-text analysis, structured rubrics), the candidate-side experience, and the recruiter dashboard that surfaces enterprise-grade signal.
SM Stratagem
A Dubai digital product studio. AI that ships, software that scales.
Visit SM StratagemSM Stratagem is the studio that houses VoxxHire and takes on selected client work in AI, custom software, and product builds.
The studio is built on the same principle as the personal brand: outcomes over output, systems over silos.
A sequence of decisions, not a corporate timeline.
First taste of enterprise
SAP IT Summer Intern - early exposure to system configuration, virtualization, and infrastructure uptime.
The Tutoring Center
System Specialist - supporting IT rollouts, documentation, and daily ops. Where the discipline of process clarity started.
Chicking
Digital Marketing Specialist - 40% engagement lift, +18% CTR via Reels, TikToks, and community. The creative muscle wakes up.
University of Birmingham
AI & Computer Science. Chancellor's Academic Merit Scholarship. The technical foundation gets formalized.
RelphaCare + Halliday
A/B testing drops CPA 12%, AI document-flow automator cuts QA cycles 40%. Real systems, real metrics.
Loop Media · SM Stratagem
Seven 1M+ view videos. Founder mode begins. SM Stratagem formalizes the studio; VoxxHire goes from idea to product.
Building, learning, selling, shipping.
AI product engineering, founder of two companies, and creator partnerships with brands that want real signal.
→
Intentionally open. More products. Sharper systems. Larger collaborations.