UGC
Chicking Global·QSR · Franchise·2023

Grow UAE brand awareness and engagement with limited paid spend.

Digital Marketing Specialist

Client
Chicking Global
Industry
QSR · Franchise
Year
2023
Usage
Organic + paid

Concept

Authentic, fast-turnaround Reels and TikToks that put the food and the customer at the center.

Deliverables

  • Reels + TikToks (CapCut · Premiere Pro)
  • Targeted ad campaigns and influencer partnerships
  • Weekly analytics reviews in Excel
  • Cross-team creative coordination

Results

  • 40% engagement lift
  • CTR +18%
  • Repeat impressions across UAE
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